ABN is once again proud to be the major partner of the British Pig & Poultry Fair in 2018.

With evolving technology a key focus at this year’s leading industry showcase, the company will be dedicating its stand and forum presentation to helping producers stay ahead of the game.

ABN’s Head of Agri Data Services John McCurdy will join Ian Lowery, of Crowshall Veterinary Services, at a forum session to give expert insight into how poultry businesses can use measurement to improve performance.

The session, which takes place in the main forum theatre on both May 15 and 16 at 1pm, will see the pair talk about how poultry business owners can maximise the value of data collection and use it to their competitive advantage. They will look at examples of good practice, where improved performance, increased profitability and an enhanced operation have all come as a result of collecting and using the right data.

ABN will also be holding a special event at the British Pig & Poultry Fair to unveil a new and exciting offering to the market.

Danny Johnson, Head of Commercial at ABN, said: “ABN is proud to be partnering with the British Pig & Poultry Fair once again. We strongly believe that innovation and collaboration are key to the future of the British pig and poultry industry and we encourage everyone to attend.

“We always look forward to this important gathering, and value the unrivalled opportunity it presents to meet, forge new relationships and stay ahead. In addition to having our nutrition and raw material experts on hand, ABN has plenty more in-store for what we hope will be our most exciting year at the fair yet. We’ll be announcing an exciting new launch centred on technology at the show, so watch this space.”

Delegates will be able to find out more about ABN and talk to its experts by visiting stand 60 in Hall 2.