Can-Am ambassadors Tom Pemberton (Tom Pemberton Farm Life), Oliver Roberts (Olly’s Farm) and Hannah Jackson (RedShepherdess) will be taking centre stage at LAMMA 2020 (7-8 January 2020) on the Can-Am stand 6.820 to present the versatility, efficiency and innovation of the new 2020 Can-Am off-road line-up.

They will be on hand at the event to explain to visitors how they have been using their Can-Am all terrain (ATV) and side by side vehicles (SSV), the benefits the machines have brought to their farms, the efficiencies gained, and why ATV and SSV rider safety is important in today’s technology-driven world.

The three influencers will also be holding a meet and greet and will be announcing the winner of the Can-Am Outlander Challenge competition, which will see one lucky entrant receive a Can-Am Outlander 450 STD.

The Can-Am vehicles on display at LAMMA 2020 have been designed with the user in mind and epitomise versatility, comfort and performance.  The line-up is spearheaded by the price competitive Can-Am Outlander 450, built with class-leading performance, no matter the rigours of any situation put in front of it; the Can-Am Outlander 570 PRO which, through the combination of controlled handling, power and performance, allows the user to travel across multiple terrains with ease and efficiently tow and carry cargo; the Can-Am Outlander 6×6 450 T, which has been designed to be more efficient when carrying out the toughest jobs on the farm and has the ability to handle the constantly changing terrains out in the field with ease; and the Can-Am Traxter SSV models that have been built to be tough, capable and clever to ensure that jobs are completed quickly, easily, efficiently and safely.   

To supplement the vehicles, the Can-Am off-road team will be on hand to highlight its exclusive partnership with the NFU; ATV and SSV security and the benefits of Can-Am’s Digitally Encoded Security System (D.E.S.S.) Key, which restricts access to the bike’s electronic ignition system; its responsible rider programme; its road legal vehicle line-up, and the exclusive finance offer run by Société Générale.

James Dalke, BRP commercial manager UK and Ireland, says, “LAMMA is one of the main shows on our calendar and we are delighted to be back at the NEC, providing us with the first opportunity for new and existing customers to see the 2020 line-up in the flesh. To complement the vehicles on the stand, we are thrilled to welcome our brand ambassadors Hannah Jackson, Oliver Roberts and Tom Pemberton for their meet and greet and panel discussion, when they will be highlighting their time using our ATVs and SSVs on their farms. In addition, we are also looking forward to engaging throughout the show with their followers, especially the young farmers who have seen Can-Am in action on the farmers’ social media channels, so they can experience first-hand how and why the vehicles in the 2020 line-up have been designed and developed to meet the demands of both the farm and farmer.” For more information visit