An exciting new era for LAMMA begins in January 2019 when it opens its doors at the NEC Birmingham for the first time.
The move will deliver a whole new experience for visitors, with all stands at the UK’s leading agricultural event being fully under cover for the first time in its history.
LAMMA ’19, which continues to offer free entry and car parking, will build on the event’s reputation as the most diverse and innovative machinery, equipment and services show, covering all sectors of the farming industry under one roof.
Stand space is filling up fast with over 92% of the space sold. The 11 halls at the NEC are set to host more than 700 exhibitors, reaffirming LAMMA’s unique position as a key diary event for dairy, livestock and arable farmers, specialist producers, contractors, other rural businesses and their staff.
LAMMA ’19 will once again provide a key platform for exhibitors to introduce ground-breaking innovations to the market.
The LAMMA Innovation Awards will be relaunched at the NEC. This competition champions agricultural machinery, equipment and services innovations, with the medal winners announced in December. A new guided LAMMA Innovation Trail will enable visitors to find out more about the gold and silver medal innovations that will be showcased on exhibitors’ stands.
The trade halls will also be packed with new ideas and cutting-edge equipment of all shapes and sizes, allowing visitors to examine the latest technology in detail and quiz the experts, helping enhance operations and profits on their own farms.
The event will stay true to its roots, attracting not just large machinery manufacturers, but also smaller agricultural engineering and machinery firms from across the UK.
Between them they will be showcasing the latest tractors, combines, drills and cultivation kit, some of it on view for the first time, as well as wide range of products and services and every type of tool imaginable.
To ensure visitors can track down exhibitors and areas of key interest and make the best use of their time, organiser AgriBriefing is this week launching the LAMMA ’19 floorplan (https://www.lammashow.com/event-layout).
Given the size of the event, this is invaluable when it comes to planning a visit to LAMMA, while the interactive function means visitors can easily navigate their way around the event on the day.
Elisabeth Mork-Eidem, group events director at AgriBriefing, which owns LAMMA, says: “We are excited by the opportunities that the NEC creates for the LAMMA show. The new venue provides a professional, comfortable indoor venue that is appropriate for this key event in the agricultural calendar.
“Both visitors and exhibitors feedback has been incredibly supportive, with a real sense excitement regarding this important development for the UK agricultural industry. We are thrilled that such a large number of exhibitors are making the move with us and continue to view British farmers as their key market.
“It remains the case that no other show in the UK has such a diverse mix of cutting-edge innovation, which covers all farming sectors, new machinery and equipment,” Ms Mork-Eidem adds.
“Above all, the show will retain its informal, friendly atmosphere, which has helped make it such a draw with farmers from across the UK and beyond. We will ensure that it continues to build on its enviable reputation in the years to come and continue to claim its place as the leading UK agricultural show.”
Asset Finance Partners (AFP) is proud to be the headline sponsor of LAMMA 2019. The AFP team will be located at Stand 10, Hall 19 and will be on hand to provide show visitors with finance advice throughout the show.
The firm’s Jon Hercman says: “As headline sponsors we are particularly excited about the show’s new indoor format at the NEC, Birmingham and look forward to welcoming both existing and new customers alike to our stand.”
The first LAMMA show at the NEC will take place on Tuesday 8th and Wednesday 9th January 2019.
Looking forward to LAMMA ’19
The move to the NEC is extremely positive; this is what is needed in the agricultural industry. Manufacturers have an opportunity to launch new products and customers can easily see what’s available and can plan their current and future business investments.
Richard Miller, marketing manager
We first exhibited at LAMMA in 2014, and it has become the single most important show in the farming calendar for Alpego. The event always attracts decision makers and their operators from all over the country. Now the show is moving to the NEC, the event will give British Agriculture that important centrepiece that we all deserve and should support.
Warren Rivers-Scott, managing director
LAMMA provides the agriculture industry with a central location for our industry to showcase the latest and greatest agricultural machinery. Moving to the NEC will address many of the issues with an outdoor LAMMA. We believe that our visitor experience will be greatly enhanced, and we can show in greater detail the internal workings of our machines and the technology.
James Duggleby, marketing manager
We’re excited about the move to the NEC. We prefer to be inside and the NEC will be good for us as well as the industry – it gives everyone a more level platform of how they exhibit and it will be easier to move round the show.
Michael Alsop, managing director
What we love about LAMMA is that it’s a great place to engage with customers and is free for people to get in. We get everybody on our stand, from people who sign the cheques to people who drive the machines, so we can talk to a whole range of people. Being undercover will be brilliant for exhibitors and customers.
Louise Hemmings, JCB marketing specialist
We’re excited about the location – it will be a great environment for customers to see our machines. We also have a larger stand, which will mean we can show the complete range of machinery from grass machinery right through to the soil cultivation and bedding, feeding and spraying. All in all, for us it’s a good move.
Sian Pritchard, managing director
We’ve got one or two new grassland maintenance products in the offing. We are expecting to be quite a bit busier this year.
James Wooley, managing director
Having an indoor show in Birmingham with international transport links will hopefully put the UK on the map for having an international show.
LAMMA offers a good opportunity to release new technologies which we will be doing this year. It’s a good time of the year to have conversations with customers.
Spencer Claydon, commercial director
Matthew Naylor, Lincs farmer
Every winter, we sit down as a team, draw up a big shopping list and head off to LAMMA so that we can look round all those products we mentioned and also find a few that we hadn’t talked about.
Comparing products side by side is invaluable when it comes to making that final sales decision. We have a bit further to travel this time, but the idea of taking the whole team and looking at what we’re going to be doing in the future is very valuable to us.
Advance registration for fast-track entry
To help make the most of their time at the event, visitors are being asked to register in advance. This simple four-step process is now open at www.lammashow.com
Badges will be emailed automatically within a few minutes of completing the form, ensuring visitors can walk straight through to the show when doors open on Tuesday 8th and Wednesday 9th January as long as they print out their badge.
As well as enjoying fast-track entry into the show, visitors will be able to use their badges to share details quickly and easily with exhibitors.
Registration will also play an important part in the development of LAMMA. Ms Mork-Eidem says: “By making LAMMA a register-to-attend event, we can continue to develop the show – the more we know about our visitors, the better we can tailor future shows to meet their needs.”
LAMMA ’19, supported by headline sponsor AFP, takes place on Tuesday 8th January between 8.30am and 5.30pm and Wednesday 9th January between 8.30am and 4.30pm.
Venue: National Exhibition Centre, Birmingham B40 1NT.
Parking is free for the event. The NEC is clearly signposted from all motorways and major routes. Once at the NEC ignore satnavs and look for LAMMA show signs. Once parked, visitors can take a free shuttle bus or signposted footpaths to the show entrance.
Birmingham International Railway Station is located within the NEC. For all events at the NEC, Virgin Trains offers 25% off advance tickets fares – see www.virgintrains.co.uk/nec
There are numerous bus and coach options from within the West Midlands area.
The closest airport is Birmingham Airport which is connected to the NEC by a free and fast shuttle to Birmingham International Railway Station.
For more information on all travel options to the NEC see www.thenec.co.uk/visitors/getting-here
For further LAMMA visitor information go to www.lammashow.com/visitor-information
A detailed show guide will be handed out at the LAMMA entrance gates on arrival. It contains a full listing of exhibitors and a map to help navigate around the showground.
A full interactive map of the show will be available on the website prior to the event, and showgoers can download the LAMMA app to plan their visit and find their way around the event.
Visitor wi-fi is available.