Consumers are being urged to show their support for British farmers and UK food next week by sharing photos of their meals on social media, as part of 24 Hours in Farming.

Next Thursday, on August 9, 2018, the agricultural sector will take to social media to showcase the work they do to feed our nation.

Run by agricultural newspaper Farmers Guardian and sponsored by Morrisons, 24 Hours in Farming is the farming industry’s biggest online event. For one day each year British farmers, growers and farming businesses use social media platforms to share posts, photos and videos about the work they do, using the hashtag #Farm24. The aim is to demonstrate to consumers just how much passion and commitment goes into producing the food we all eat and maintaining the great British countryside.

The event has built up a huge following, last year achieving a Twitter reach of more than 100 million, trending in the top five all day and attracting a number of high profile supporters. This year promises to be even bigger.

We are now urging the public to also get involved by sharing picturess of the meals they are eating on the day which British produce. Anyone can take part by posting throughout the day on Facebook, Twitter, Instagram and SnapChat accounts, using the hashtag #Farm24.

The event takes place from 5am on August 9th to 5am on August 10th.

Farmers Guardian Editor Ben Briggs says: “UK agriculture has a fantastic story to tell and 24 Hours in Farming allows everyone to shout about the industry and why they are so proud to work within it. It has become the go-to event within agriculture’s social media calendar and we want as many people as possible to be involved again in 2018.”

Reasons to back British farmers*:

  • British farmers are custodians of 75% of the British countryside, ensuring the countryside is a safe and pleasant place for all to enjoy.
  • Britain’s farmers and growers supply 61% of the nation’s food to some of the highest health and welfare standards in the world.
  • It’s estimated there will be seven million extra mouths to feed in Britain by 2027, possible Brexit repercussions and growing pressure on the global food system mean it will make even more economic and environmental sense to produce our own food in the future.
  • Farming is good for our economy, the food and farming sector is worth £112 billion, with the farming and food sectors providing some 3.8 million jobs in the UK.

For more information about 24 Hours in Farming, visit: